Selling Handmade Soap | 5 THINGS YOU NEED TO GET RIGHT
By Michael Holloway BSc MSc. Published on 07.05.2022
1. Reliable Suppliers
So you have been making a bit of progress and people are interested in what you are doing. You've sold a few soap bars to gift shops, family and friends. But what happens when customers want regular supplies? The last thing you want to do at this stage is display unreliability. Your ability to be reliable relies on many things but one to watch carefully is your access to reliable raw materials.
2. Listen To Customers
You think you know better? Wrong. The people you serve know better. They LOVE this stuff, they buy it, they collect it, they smell it, they know good from bad. They generally know more about your product than you. If they don't its irrelevant. They are the customer, not you. Don't try to sell something YOU want to sell. Sell something they want to buy.
Now things are hotting up a little, great! People are noticing you on the socials and even engaging. You have a few gift shops and garden centres interested in your soap. Its time to get your website up and running properly. Its a bit late, but better than never eh? You must dedicate enough time to getting this right. Your website is a VERY important asset.
4. Living Space
As time goes on and you hopefully pick up new customers you'll run out of space. If you are going to sell only to mum and dad and your friends then don't sweat it. If however you are going to supply the public you are going to need a whole lot more space. Account for this early. You need somewhere you can cure soap without it getting eaten and disturbed by kids and pets.
5. Don't Make Up Prices
Yes I know you think that latest batch is soooo pretty you should charge more for it. That's normal, you should be proud of what you have achieved! Well done. However, most people rush headlong into pricing on thier etsy store using thin air as research. What does the market dictate you can charge for this product, in this country? Making up prices will result in no sales.